I guess the question is - does apple really do it that much better?
Again - i don't think so. In terms of actual usability, I don't find the iPhone any better or worse than anything else out there. Palm, Blackberry, Droid - all usable.
The main difference is Apple does a better job of marketing it as being something "cool". Where as blackberry, Palm, Droid all market what their products do, Apple markets the "lifestyle" of being an apple user.

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