Thanks for the reminder, mine is up in 2013 and since the world ends in 2012 I'm good right? 
I suppose if a gunshoppe business wanted to have a newsletter or monthly bulletin, they could easily incorporate a reminder for either special birthdays or HSC expiration into their mailers. I would even think it's a bit of good marketing, but... (there's always a but isnt there?!) lots of gun owners are skittish about being in a database. I think I would probably look at it like "I'm already in dozens of them, whether its online purchases at midway, natchezss, cabela's, etc etc etc... so is that one going to be any more dangerous or innocuous than any of the others?" probably no worse. But (yet another but!!!!) large online companies *probably* spend more time/resources on protecting customer data with trained professional IT security staff or use a service that does. Mom and Pop gunshoppes, not so much... so I think that would be the biggest risk.

I suppose if a gunshoppe business wanted to have a newsletter or monthly bulletin, they could easily incorporate a reminder for either special birthdays or HSC expiration into their mailers. I would even think it's a bit of good marketing, but... (there's always a but isnt there?!) lots of gun owners are skittish about being in a database. I think I would probably look at it like "I'm already in dozens of them, whether its online purchases at midway, natchezss, cabela's, etc etc etc... so is that one going to be any more dangerous or innocuous than any of the others?" probably no worse. But (yet another but!!!!) large online companies *probably* spend more time/resources on protecting customer data with trained professional IT security staff or use a service that does. Mom and Pop gunshoppes, not so much... so I think that would be the biggest risk.
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