Bullet Proof Baby promotes Shoot ‘Em Up
September 5, 2007
New Line has launched a fun little site called Bullet Proof Baby in an effort to promote Shoot ‘Em Up. The site is designed to look like an e-commerce product site, complete with a listing of the forms of payment it accepts. There are all sorts of products to buy to keep your baby safe from bullets, riots and chemical weapons.
The only tips of the hat to the tie-in to the movie are a listing on the side saying the products as being “Seen in the movie Shoot ‘Em Up” and a link at the bottom saying the site comes from Shoot ‘Em Up Holdings.
September 5, 2007
New Line has launched a fun little site called Bullet Proof Baby in an effort to promote Shoot ‘Em Up. The site is designed to look like an e-commerce product site, complete with a listing of the forms of payment it accepts. There are all sorts of products to buy to keep your baby safe from bullets, riots and chemical weapons.
The only tips of the hat to the tie-in to the movie are a listing on the side saying the products as being “Seen in the movie Shoot ‘Em Up” and a link at the bottom saying the site comes from Shoot ‘Em Up Holdings.



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