Well...
Yes, the .243 will "kick" considerably less than a .270 WIN.
That said, the .270 WIN, w/ factory loaded 130 gr. bullets, will produce at or below 18 Lb-Ft of recoil... the upper limit of flinch-free shooting for the average shooter.
I cut an inch off the stock of my 8.5 lb. scoped M700 BDL .270 WIN and mounted a Pachmayr F325 Deluxe Field Recoil Pad (Grind to Fit)... what a difference.
Shoots about like a .243, now.
I also got both my boys 7.5 lb. in .270 WIN. (27934) for their first hunting rifle.

Very Precise, light and handy, good VORTEX glass, and Under $400 on-line.
What's not to like?
They come w/ a very soft and effective, but probably not very field durable, recoil pad. At some point they may be upgraded to a Pachmayr.
So, are you an "Average" shooter when it comes to recoil?
Me? I am at or below. An 8.5 lb scoped 30-06 bolt-rifle is over my personal limit for precision shooting, but, the 9.5 lb. 30-06 M1 Garand is an all day marksmanship darlin'.
The Synthetic Patriot/VORTEX rifle in .270 WIN, even w/ the recoil pad, is on the edge, but the right side of that edge for me and the boys.
The walnut stock will mitigate a little recoil for ~ $100. So will the lighter .308 WIN or .243 cartridge.
GR
Yes, the .243 will "kick" considerably less than a .270 WIN.
That said, the .270 WIN, w/ factory loaded 130 gr. bullets, will produce at or below 18 Lb-Ft of recoil... the upper limit of flinch-free shooting for the average shooter.
I cut an inch off the stock of my 8.5 lb. scoped M700 BDL .270 WIN and mounted a Pachmayr F325 Deluxe Field Recoil Pad (Grind to Fit)... what a difference.
Shoots about like a .243, now.
I also got both my boys 7.5 lb. in .270 WIN. (27934) for their first hunting rifle.

Very Precise, light and handy, good VORTEX glass, and Under $400 on-line.
What's not to like?
They come w/ a very soft and effective, but probably not very field durable, recoil pad. At some point they may be upgraded to a Pachmayr.
So, are you an "Average" shooter when it comes to recoil?
Me? I am at or below. An 8.5 lb scoped 30-06 bolt-rifle is over my personal limit for precision shooting, but, the 9.5 lb. 30-06 M1 Garand is an all day marksmanship darlin'.
The Synthetic Patriot/VORTEX rifle in .270 WIN, even w/ the recoil pad, is on the edge, but the right side of that edge for me and the boys.
The walnut stock will mitigate a little recoil for ~ $100. So will the lighter .308 WIN or .243 cartridge.
GR

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