new FFL need advice.

[kemasa]

The OP said he is not worried about profit. Look at what I quoted above.

He said that the doesn't rely (actually said relay) in it for profit, which is different.

[kemasa]

...
however I'm debating around $50-$75 and yet I get neg feedback from these cheap skates.

Don't let cheap people dictate what you do. If you did, then you would pay them for the honor of doing the transfer for them. They don't realize the cost and all the effort that they don't see. I would love to charge them an hourly rate.

If you can't find anyone in your area that does it for under $100, where exactly are those cheap people going to go? They sometimes spend far more in gas and wear and tear on their vehicle by driving a long distance.

I have also heard from others who raised the fees and eliminated the problem people, which are often the cheap people.

Look at all the costs, look at the expenses and decide what you can charge which is reasonable for your area and think about how much work you are going to have to do until you cover your expenses.