I am going to explain how to use social media, and direct social action, to win elections, for our civil rights, in 2012.
First, a little about me:
So this stuff is NOT something I just picked up from reading a book, or something. . .

NOW - here is what to do to win an election:
IDENTIFY CANDIDATES AND WHO THEY ARE CONNECTED TO
When a candidate enters a race, they will create a Facebook page, most of the time. This also allows you to get a sense of who their supporters are (by looking at who they are linked to, on Facebook).
Do some googling to see what you can find out about the candidate. This is called opposition research. This will help you understand what their politics are likely to be, and whether they support our rights or not.
MAKE POLITE CONTACT
Start interacting with that candidate on their page. Be very nice. At some point, after you have established trust, start asking them about their stance on our civil rights. Point out that our civil rights ARE civil rights, and give them a history lesson about how the KKK started as a gun control group. How Mulford was designed to disarm blacks in Oakland, and stuff like that. Try to get them to state, for the record, that they support ALL civil rights, and especially our basic right of self defense. You do not need to cite court cases, since the right exists before anything else. It is a basic human right.
The Winkler and Lott books are good sources for background on this stuff.
Remember that civil rights are not policy issues, and do not get sucked into arguing cost vs. benefits on any of this stuff. We actually DO win on cost vs. benefits analysis, but that is a backup argument. The main argument is that self defense is a civil right, a human right, and underlies ALL other rights!
MONITOR THE PLAYING FIELD
At the same time, start watching for any news articles about the candidate and/or their views. You can set up a Google news search to keep you updated via instant messages whenever the candidate speaks or is written about. See this link.
All main news sites now use Facebook as their commenting system. Organize on the back end (through YOUR Facebook friends) and start doing "missions." What this means is that if the candidate even TOUCHES the gun issue in a negative way, nicely correct them. Point out that any elected official who is anti-gun is anti-civil-rights, and is alignment with folks like the KKK (or whatever talking point will have the most logical impact). Do this via the Facebook comments. Try to avoid arguing with anti-gun people. If you can't educate someone, just shake the dirt off your shoes and go on to the next person. Whatever you do, please remember the adage to never be the craziest person in the room. We win by pointing out that WE are actually the majority on this issue, and we are the REASONABLE and morally CORRECT majority.
THUS, your tone should never be angry or strident. Remember, we actually ARE the good guys and gals here. We comport ourselves as such. The way we talk here on the forums IS NOT the way we talk in public.
ALSO - never use lies, deception, or anything like that. The truth here is what we have going for us. Our mission is to literally spread the Gospel of truth that our civil rights are the main rights that protect everything else. That is a powerful message, and there is no way to refute, or even rebut TRUTH.
Truth is truth. . .
And truth is what will hurt our political opposition.
POSTSCRIPT
It is no secret that I am a Christian. I started getting religious in 1996, and have been searching for a good church since then. The guy who married me and Sierra is a biker, and found God when he nearly killed himself taking a gun out of his safe. He accidently shot himself in the chest, and missed his heart by less than an inch.
My current church is the one I have been looking for all my life, and it is here in the flat part of Oakland. We are all people who narrowly missed a bullet, at least metaphorically, and in many cases, literally. . .
THIS is my religion, and it is not soft, or weak.
Back on topic. . .
Our civil rights movement is essentially a moral movement. It does not matter what religion you are, or even if you have religion. But if you do not think that human rights IS a moral issue, you are thinking wrong.
The way to win a moral battle is by BEING MORAL. This means that we act with dignity, and we always remember that we are the good folks, in this political arena. We do not do dirty political tricks, we just educate, and we simply show people who they are voting for, if they decide that they want to vote for an anti-rights candidate.
We WILL absolutely win any election that we get involved in. We have the numbers now, and we have the correct polling behind the numbers. This is a perfect storm to change California politics, for the next 40 years. I am saying that as someone who knows how things work.
ETA: please review this link as well - and PLEASE realize that we all work as one winning team. I take this for granted, but some folks may not be aware that we all work as a single team: http://www.nramemberscouncils.com/actvist-tips.shtml
First, a little about me:
- I started using the internet in 1992, and was one of the beta testers for AOL back in the late 1980's.
- I have also used CompuServe, Prodigy, USENET, The Well, etc. . .
- I am a technology geek from way back. My first computer was a VIC-20. And the first computer I actually used was a DEC PDP-8.
- In 1994, I founded the very first company to market professional services firms on the internet.
- In 1996, I created one of the first political campaign sites (it was for a ballot proposition).
- That same year, I sat on a discussion panel with Ross Perot's internet campaign manager.
- I did the web marketing for the largest law firm in the state.
- I have written more than 70 published articles on related topics, and have given more than 30 invited presentations.
So this stuff is NOT something I just picked up from reading a book, or something. . .

NOW - here is what to do to win an election:
IDENTIFY CANDIDATES AND WHO THEY ARE CONNECTED TO
When a candidate enters a race, they will create a Facebook page, most of the time. This also allows you to get a sense of who their supporters are (by looking at who they are linked to, on Facebook).
Do some googling to see what you can find out about the candidate. This is called opposition research. This will help you understand what their politics are likely to be, and whether they support our rights or not.
MAKE POLITE CONTACT
Start interacting with that candidate on their page. Be very nice. At some point, after you have established trust, start asking them about their stance on our civil rights. Point out that our civil rights ARE civil rights, and give them a history lesson about how the KKK started as a gun control group. How Mulford was designed to disarm blacks in Oakland, and stuff like that. Try to get them to state, for the record, that they support ALL civil rights, and especially our basic right of self defense. You do not need to cite court cases, since the right exists before anything else. It is a basic human right.
The Winkler and Lott books are good sources for background on this stuff.
Remember that civil rights are not policy issues, and do not get sucked into arguing cost vs. benefits on any of this stuff. We actually DO win on cost vs. benefits analysis, but that is a backup argument. The main argument is that self defense is a civil right, a human right, and underlies ALL other rights!
MONITOR THE PLAYING FIELD
At the same time, start watching for any news articles about the candidate and/or their views. You can set up a Google news search to keep you updated via instant messages whenever the candidate speaks or is written about. See this link.
All main news sites now use Facebook as their commenting system. Organize on the back end (through YOUR Facebook friends) and start doing "missions." What this means is that if the candidate even TOUCHES the gun issue in a negative way, nicely correct them. Point out that any elected official who is anti-gun is anti-civil-rights, and is alignment with folks like the KKK (or whatever talking point will have the most logical impact). Do this via the Facebook comments. Try to avoid arguing with anti-gun people. If you can't educate someone, just shake the dirt off your shoes and go on to the next person. Whatever you do, please remember the adage to never be the craziest person in the room. We win by pointing out that WE are actually the majority on this issue, and we are the REASONABLE and morally CORRECT majority.
THUS, your tone should never be angry or strident. Remember, we actually ARE the good guys and gals here. We comport ourselves as such. The way we talk here on the forums IS NOT the way we talk in public.
ALSO - never use lies, deception, or anything like that. The truth here is what we have going for us. Our mission is to literally spread the Gospel of truth that our civil rights are the main rights that protect everything else. That is a powerful message, and there is no way to refute, or even rebut TRUTH.
Truth is truth. . .
And truth is what will hurt our political opposition.
POSTSCRIPT
It is no secret that I am a Christian. I started getting religious in 1996, and have been searching for a good church since then. The guy who married me and Sierra is a biker, and found God when he nearly killed himself taking a gun out of his safe. He accidently shot himself in the chest, and missed his heart by less than an inch.
My current church is the one I have been looking for all my life, and it is here in the flat part of Oakland. We are all people who narrowly missed a bullet, at least metaphorically, and in many cases, literally. . .
THIS is my religion, and it is not soft, or weak.
Back on topic. . .
Our civil rights movement is essentially a moral movement. It does not matter what religion you are, or even if you have religion. But if you do not think that human rights IS a moral issue, you are thinking wrong.
The way to win a moral battle is by BEING MORAL. This means that we act with dignity, and we always remember that we are the good folks, in this political arena. We do not do dirty political tricks, we just educate, and we simply show people who they are voting for, if they decide that they want to vote for an anti-rights candidate.
We WILL absolutely win any election that we get involved in. We have the numbers now, and we have the correct polling behind the numbers. This is a perfect storm to change California politics, for the next 40 years. I am saying that as someone who knows how things work.
ETA: please review this link as well - and PLEASE realize that we all work as one winning team. I take this for granted, but some folks may not be aware that we all work as a single team: http://www.nramemberscouncils.com/actvist-tips.shtml
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