Remington buys AAC

[Dr Rockso]

I'd love to see the look on LaRue's face now.

Haha. A while ago I tried to search through the dank archives of arfcom to figure out where that seething hatred originated. Never did figure it out.

[freakshow10mm]

The whole story is over on Silencertalk.com. Drama will blow Jerry Springer out of the water. SHOT show won't even put them on the same side of the building!

[yellowfin]

The biggest thing that Remington could bring is their brand name. They are probably THE biggest name in civilian firearms sales--no suppressor company has 1% of that kind of market penetration and recognizability. A Remington brand suppressor would have a mainstream recognizable name that carries immense weight. How many people would you say who own guns own at least one Remington? It's gotta be no less than 1/4, probably more like 1/3. Who has seen Remington the last time they were gun or ammo shopping? Who has at least one box of Remington ammo in their closet? Now combine that thought with a wide open market--a VERY TINY percentage of gun owners own suppressors. I bet at least half the problem is they don't know where to get them or who makes them, probably half of that problem being they don't know they can get them at all. What a HUGE revelation it would be to them that not only they can get one, but Remington not only makes one, but makes a very good one.

This could be the biggest gun marketing breakout since Glock in the 90's.

[Dr Rockso]

The biggest thing that Remington could bring is their brand name. They are probably THE biggest name in civilian firearms sales--no suppressor company has 1% of that kind of market penetration and recognizability. A Remington brand suppressor would have a mainstream recognizable name that carries immense weight. How many people would you say who own guns own at least one Remington? It's gotta be no less than 1/4, probably more like 1/3. Who has seen Remington the last time they were gun or ammo shopping? Who has at least one box of Remington ammo in their closet? Now combine that thought with a wide open market--a VERY TINY percentage of gun owners own suppressors. I bet at least half the problem is they don't know where to get them or who makes them, probably half of that problem being they don't know they can get them at all. What a HUGE revelation it would be to them that not only they can get one, but Remington not only makes one, but makes a very good one.

This could be the biggest gun marketing breakout since Glock in the 90's.

If they do that it's going to make the antis crap their collective pants.

[yellowfin]

Here's Remington's own press release.

http://www.remington.com/library/press/2009/corporate/2009-15.asp

I really, REALLY look forward to seeing green and yellow boxed Remington marked cans. That's not the first thing they're going to be doing, as that's going to be catching up with back orders, but you can bet every dime you have they're going to do it sooner than later.

[technique]

Huh....Rem will probly never get a Mil contract with AAC cans. AAC may be the Most popular...but far from best can IMO.

[freakshow10mm]

The cans won't be marked Remington. They will be marked AAC like normal. I did hear a rumor from a reliable source that stated starting 2010 they will be marked "Remington-AAC".

[Pvt. Cowboy]

The biggest thing that Remington could bring is their brand name. They are probably THE biggest name in civilian firearms sales--no suppressor company has 1% of that kind of market penetration and (brand recognition). A Remington brand suppressor would have a mainstream recognizable name that carries immense weight. ....

This could be the biggest gun marketing breakout since Glock in the 90's.

I understand what you're getting at here, but remember that Remington's acquisition of the MagPul Masada didn't put any of them in civilian hands as MagPul intended to. You were already supposed to be seeing the Masada in commercial gun shops by now, remember? Look at how Remington changed the crap out of it...

The bigger picture right now is that AAC is yet another third hand acquisition of the big shadowy Cerberus Capital Management group originating out of Wall Street:

Firearms - Acquired Bushmaster Firearms, Inc., from Windham, Maine native Dick Dyke for an undisclosed sum in April 2006, and purchased Remington Arms in April 2007. Under Cerberus direction, Bushmaster Firearms acquired Cobb Manufacturing, a well-respected manufacturer of large-caliber tactical rifles in August 2007. Cerberus also acquired DPMS Panther Arms December 14, 2007. Remington Arms acquired Marlin Firearms in January 2008.

[technique]

The cans won't be marked Remington. They will be marked AAC like normal. I did hear a rumor from a reliable source that stated starting 2010 they will be marked "Remington-AAC".

I still don't understand why Rem is interested in AAC...got any reliable source on that?

AAC to the best of my knowledge has never done a public torture test of their own products, nor against any competitors.

The one test I did see of a popular AAC can...the can failed. Less than 300 rnds IIRC...1 mag semi/1 mag FA...so on until failure. That in no way stacks up to other cans on the market.

[uzigalil]

Does Remington Also get AAC's xray machine and Band saw in the deal

[yellowfin]

Even if AAC isn't the best, which I can't say one way or another, the Starbucks Effect will occur: the big name stimulates the market and others will feed the newly created appetite which will be big enough to go around for everyone but could only be created by someone making the big enough splash to get it going.

[technique]

Even if AAC isn't the best, which I can't say one way or another, the Starbucks Effect will occur: the big name stimulates the market and others will feed the newly created appetite which will be big enough to go around for everyone but could only be created by someone making the big enough splash to get it going.

That is basically what has happened already.

However, the last Mil contract AAC lost out on was to KAC.

And, OPS also holds US and Canadian contracts....they have NO marketing. They are just good Cans, and they speak for them selves

[freakshow10mm]

I still don't understand why Rem is interested in AAC...got any reliable source on that?

I wish I did. Time will tell.

AAC to the best of my knowledge has never done a public torture test of their own products, nor against any competitors.

The one test I did see of a popular AAC can...the can failed. Less than 300 rnds IIRC...1 mag semi/1 mag FA...so on until failure. That in no way stacks up to other cans on the market.

Yep. Titsworth does testing but just for sound suppression. He doesn't torture them.

Does Remington Also get AAC's xray machine and Band saw in the deal

And their EDM machine, since they bought all intellectual property (patents) and assets (equipment).

Even if AAC isn't the best, which I can't say one way or another, the Starbucks Effect will occur: the big name stimulates the market and others will feed the newly created appetite which will be big enough to go around for everyone but could only be created by someone making the big enough splash to get it going.

Yep. I hope it works out great for all involved: Remington, AAC, civilians, LE, and the military. I hope this is the start to making suppressors as popular as ARs and M700s.

[technique]

Yep. Titsworth does testing but just for sound suppression. He doesn't torture them.

"Endurance test" was the correct word

[freakshow10mm]

Nice. I've run the crap out of my YHM stainless phantom. Beta dumps and it still keeps on ticking.