actually, you're right. there are plenty of good reasons why a business could fail that linger around and sometimes infect most every business. yet, there are businesses that go under and those that don't. as I Swan mentioned (post #41), a business must keep and take care of a loyalty base of customers whose relationships with the business have protected the business from all types of bad weather.
it takes time to build up a group of loyal customers that will come to you every time they need or want something that you offer. every customer should be treated as if that customer is the 'deciding factor' as to whether the business will survive vs going under. that's how you build a loyal customer base and that's how you keep it. every customer/client is special and the way to convey that is to give good service at reasonable cost.
there are no guarantees in business and a company would be fortunate and wise to have planned in advance on how to survive during times of financial loss. all companies must plan on losing money in the beginning of operation, but the need to survive while losing money can come at any time.
there are other relationships that a company has besides that with the customer which affects it's success and survival. this includes everyone from suppliers to the landlord, if the company has a brick and mortar location. these relationships have to be attended to and cultivated in a responsible manner, or the results can be disastrous to the company. even if you love your work, running a business ain't all that easy. it's the cost to be the boss.
it takes time to build up a group of loyal customers that will come to you every time they need or want something that you offer. every customer should be treated as if that customer is the 'deciding factor' as to whether the business will survive vs going under. that's how you build a loyal customer base and that's how you keep it. every customer/client is special and the way to convey that is to give good service at reasonable cost.
there are no guarantees in business and a company would be fortunate and wise to have planned in advance on how to survive during times of financial loss. all companies must plan on losing money in the beginning of operation, but the need to survive while losing money can come at any time.
there are other relationships that a company has besides that with the customer which affects it's success and survival. this includes everyone from suppliers to the landlord, if the company has a brick and mortar location. these relationships have to be attended to and cultivated in a responsible manner, or the results can be disastrous to the company. even if you love your work, running a business ain't all that easy. it's the cost to be the boss.

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