new Leupold VX3 line

[HunterJim]

[LibertyOptics]

As usual, Lupy is the master of slick ad copy, but we'll see. I've talked to the gun/optics managers of three big box stores here locally and this appears to be a down year for Lupy. Problems/complaints/returns are way up. They still claim "Made in the USA" which is BS. It doesn't say so on the box or optics anymore because they can't, and it's not just the glass that's imported (at least one of their higher-ups admitted to one store manager that the glass is Chinese.....)

Lupy has brand name famaliarity, loyalty and big $$, but their low-end stuff is being eclipsed by competitive brands who are making better scopes for the money (Nikon, Bushnell, Vortex), and the top end stuff is playing second fiddle to other makes (Nightforce, IOR).

Lupy lacks leadership, creativity, top notch QC and demonstrate a corporate failure to be honest with themselves and what they are (or more correctly, what they've become).

I'll be sure to check out the new offerings at SHOT. I'm hopeful this is a new, positive chapter for the Big L.

Scott