I wonder if he's given long term thought to this.
He hoses everyone, especially long time partakers and where is he going to get new ones? Did he consider that now the very thing he wanted to do he has no guaranteed can't be done:
To spread the word and share the memberships he's given us over the years with others...family, friends, coworkers, etc. He will have to start this all over again like he did back in the day when it was new.
The only difference is now he'll have a lot of really upset people telling those same family members, friends and coworkers NOT to go.
I truly hope his next email is something like "April Fools! I was just kidding

"
But somehow I doubt that will ever happen.