I don't think WLP comes across well at all. He's really not a bad speaker, but you combine the look, the voice, and the mannerisms - and we are hampered by using him as the spokesperson.
The message is probably better than a lot of people think, however - and would not likely change if there were another spokesperson.
But then, I've not been seeing anyone from the NRA on TV recently. I keep seeing GOA folk on Fox News, and I don't know why GOA is now the Go-To group for Fox. The NRA needs to take note.
CGN's token life-long teetotaling vegetarian. Not qualified to give any legal opinion so pay attention at your own risk.