Big5 pushes itself as the family sporting goods store: tents, sleeping bags, baseball bats, shoes, etc. If they were serious about EBRs they would make much more $$ but I'm sure it would reduce sales on the rest of their goods. Imagine a line like we see @ Turners!
They should get into something innocent looking like the Saiga. Offer it for sale every month @ $300, they would sell truckloads. I'd get one for every member of the family.