Originally Posted by firstname.lastname@example.org
Like any good book, literary publishers will tell you that the first page must have a "hook", something that will snag the reader's attention into turning the next page.
Sanchanim flyer is targeted for grabbing the attention of gun owners, posting anything less might have the same effect as hanging a flyer for a garage sale.
If you look at 90 percent the retail gun magazines on the rack, they will usually sport some type of a AR configuration on the cover (can you guess why?). Now if the whole AR thing scares you then you really need to consider what this protest is all about, because the main focus will be about the government taking away our Assault weapon and high capacity magazines and anything else that looks evil on a nation wide scale.
So what you are saying is, that the design is intended to only appeal to those who are already gunowners or like the appearance of firearms...instead of the general public who might have an interest in civil rights - people who while not gun owners themselves, could see why gun owners might be concerned about the encroachment on self-determination, the right to self defense...
That is why the design fails... you dont know who you are appealing to, or even why you should be appealing to them.