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nicki
03-27-2011, 8:51 PM
Oaklander brought up the issue of issue.

http://www.calguns.net/calgunforum/showthread.php?t=413862

This brings up another issue, dealing with the press which is where I would like this thread to go.

First, we need to really understand the press. Alan Korwin and Guy Smith who publishes the gunfacts.com website has some important insights.

For those of you who have not seen them, hit links below. They go one right after the other.

http://www.youtube.com/watch?v=35iQIwSvRHI&feature=related
http://www.youtube.com/watch?v=u-sQ42eVS6E
http://www.youtube.com/watch?v=ipioEflNmwI&feature=related

The bottom line is we can work with the press and sometimes we can even get "Fair and balanced press" even in the SF Bay Area.

What we need to develop and have available are people who can be places, be it the press, city councils or other functions on short notice and who can articulate our positions.

Our speakers don't have to be perfect, but they need to be preparred and able to think on their feet. How we look is important, if we appear hostile, angry and out of control, we hurt ourselves.

Most of us have things like jobs/businesses and we just can't walk away from them. That being said, not everyone works 9am to 5pm. Some of us work evenings, nights and weekends.

There probably are a few people on this board who are "Seasoned Citizens" and retired who have the flexiblity to do this.

Many people visualize us as dumb, illiterate, white trash, racist, homophobic bigots who hate obama and want to turn back all civil rights.

Needless to say, when people meet and see us and we don't fit that mold at all, we blow those stereotypes away and that means they are open to our message.

What we need to do is different for each region and we are smart enough to recognize that.

Former house speaker Tip O"Neal said all politics is local, in fact he wrote a book about it.

If we gain control in local and regional areas, we cut off state legislation before it starts.

Most of the stupid gun laws that we face in the state capitol started as local ordinances. If we build our model here, other groups across the country will follow.

Your thoughts guys.

Nicki

hoffmang
03-27-2011, 9:10 PM
We already have Calguns PR Special Ops. Their names are jdberger and Oaklander and they accept volunteers.

-Gene

wildhawker
03-27-2011, 9:23 PM
We already have Calguns PR Special Ops. Their names are jdberger and Oaklander and they accept volunteers.

-Gene

^ This.

Let's remember that we're even still a pretty loose-knit organization of volunteers, all, and that our expectations need to reflect our grassroots and [occasional] astroturf nature and not a mega-million dollar budget organization complete with spokespersons.

We get what needs to be done, done. The ability to grow and shrink as-needed is an asset, not a liability. Finally, who has the time to develop a full-blown PR program?

PR opportunities will come when and as we win; I just do not think the [limited] benefits of a PR program as considered in the OP is worth the [considerable] cost it would take to implement. Even if the value proposition were more balanced, its usefulness is severely limited in duration. I'd rather be very good at what we are - which is plenty good enough to get the job done - than worry about making TV spots.

-Brandon

Maestro Pistolero
03-27-2011, 9:34 PM
Nicki's got a lot of energy, I volunteer Nicki!!!

LOL.




Hi Nicki.

creekside
03-28-2011, 9:42 AM
Nicki's got a lot of energy, I volunteer Nicki!!!

LOL.

Hi Nicki.

+1 without the LOL. There are plenty of online resources for how to talk to the news media, write press releases, etc.

navyinrwanda
03-28-2011, 1:04 PM
From its website (http://www.calgunsfoundation.org/about/faq/46-what-is-cgf.html), here is the mission statement of the Calguns Foundation:

Support the California firearms community by promoting education for all stakeholders about California and Federal firearms laws, rights and privileges.
Defend and protect the civil rights of California gun owners.
Support the unique public discussion forum at Calguns.net.

None of these goals has much to do with public relations, media relations, or general public outreach. Even No. 1 is explicitly limited to “stakeholders,” which is pretty much synonymous with the “California firearms community.” And to-date, the Foundation has been almost exclusively dedicated to strategic litigation (and related administrative actions).

The professional backgrounds of the Foundation's Board of Directors are mostly engineering, technical or legal. So it's not surprising to hear skepticism (http://www.calguns.net/calgunforum/showpost.php?p=6090514&postcount=3) from them about the value of marketing – or for efforts (http://www.calguns.net/calgunforum/showthread.php?t=409470) sponsored by the Foundation to have little or no impact outside of the gun rights community.

People such as Guy Smith (http://www.guysmith.org) (who was featured in the YouTube clips linked by the OP) don't seem to be much involved with Calguns, despite living in San Francisco and being recognized by local media as a go-to person about gun and self-defense issues.

But it's a big world. The Calguns Foundation is doing vital and important work advancing Second Amendment rights in the courts. Maybe it's best to look elsewhere (SAF? NRA?) for a focus on changing the media conversation about guns.

nicki
03-28-2011, 2:31 PM
The Calguns.net forums is just shy of 20,000 active members, from casual observation over the last year, we have doubled in size.

Once we have a victory on a substantial case, say Nordyke, I expect the rate of growth will accelerate substantially.

As guy says, reporters may be liberal, but they still operate on the three "Cs" when they do their stories.

The 3 C's they use to do their stories are the following:

1. Conflict
2. Controversy
3. Compassion

Right now let's say they are doing a story on a shooting, and let's say their is a "press conference", who do they get, why they get the police and only the police. Thus we have one sided anti gun story.

If the local media has someone from our side who is a "go to person", someone who comes off good on camera and is well spoken, they get a counter point.

If the counter point puts heat on back on the police, they got an explosive story and explosive stories get higher ratings.

Reporters are under very tight timelines, they don't have the luxury of getting things done. Here is the thing, many of us not only know guns, but other things as well.

Right now the public face of gun owners is criminals, we need to start changing that.

I believe we already have people on this board who would step forward and yes I would be one of those people.

If we don't have people on board yet, we are probably not that far off in finding those people.

We do have state organizations with spokespersons, the problem is they are in Sacramento.

What I will do is contact a few people I have met and bounce some things off them. Since I posted this, I will run a little with this.

The trick is our person has to think on their feet and have soundbites ready for any question. For this, we need to develop our training package and if we make it fun, people will show.

Here is an example. We have a party, say a barbeque, then we have a video cam and we play take turn in the hot seat and our moderator hits the person in our seats with hard emotional questions.

What we do is have scenarios for the story and the person in the hot seat gets the scenarios randomly, then gets drilled on what just happened.

We do that for say 20 to 30 minutes, then we all watch and learn from the videos. I guarantee you that this will be alot of fun and laughs while at the same time, we start improving ourselves.

Nicki

Bigtime1
03-28-2011, 3:16 PM
The trick is our person has to think on their feet and have soundbites ready for any question. For this, we need to develop our training package and if we make it fun, people will show.

Here is an example. We have a party, say a barbeque, then we have a video cam and we play take turn in the hot seat and our moderator hits the person in our seats with hard emotional questions.

What we do is have scenarios for the story and the person in the hot seat gets the scenarios randomly, then gets drilled on what just happened.

We do that for say 20 to 30 minutes, then we all watch and learn from the videos. I guarantee you that this will be alot of fun and laughs while at the same time, we start improving ourselves.

Nicki

She nails it. Without good media training, dealing with the press can be like juggling a chainsaw, a cobra and a broken bottle. Its not IF something will go badly, its WHEN. See video clip below for a terrific example:

http://womblestrategiccommunications.blogspot.com/2008/08/if-you-dont-think-you-need-interview.html

Shotgun Man
03-28-2011, 5:10 PM
She nails it. Without good media training, dealing with the press can be like juggling a chainsaw, a cobra and a broken bottle. Its not IF something will go badly, its WHEN. See video clip below for a terrific example:

http://womblestrategiccommunications.blogspot.com/2008/08/if-you-dont-think-you-need-interview.html

I couldn't get the video clip to play-- "removed from youtube."

hoffmang
03-28-2011, 6:25 PM
From its website (http://www.calgunsfoundation.org/about/faq/46-what-is-cgf.html), here is the mission statement of the Calguns Foundation:


Nicki said Calguns - not Calguns Foundation...

-Gene

navyinrwanda
03-29-2011, 12:23 PM
Nicki said Calguns - not Calguns Foundation...

-Gene

Isn't that really a distinction without a difference? Except, of course, when it's useful for creating plausible deniability...

MudCamper
03-29-2011, 1:07 PM
Isn't that really a distinction without a difference? Except, of course, when it's useful for creating plausible deniability...

No. Absolutely not.

CalGuns.net is this internet forum. It is not public. It is privately owned, by a single individual.

CalGuns Foundation (http://calgunsfoundation.org/about/faq/46-what-is-cgf.html) is a non-profit organization (formed by CalGuns.net users) created to educate the public and support and defend gun owners. It is funded entirely by donations, and the hard volunteer work of it's Board.

navyinrwanda
03-29-2011, 1:55 PM
Isn't that really a distinction without a difference? Except, of course, when it's useful for creating plausible deniability...

No. Absolutely not.

CalGuns.net is this internet forum. It is not public. It is privately owned, by a single individual.

CalGuns Foundation (http://calgunsfoundation.org/about/faq/46-what-is-cgf.html) is a non-profit organization (formed by CalGuns.net users) created to educate the public and support and defend gun owners. It is funded entirely by donations, and the hard volunteer work of it's Board.

Isn't that really a distinction without a difference (http://en.wikipedia.org/wiki/Distinction_without_a_difference)? Except when it's useful for creating plausible deniability (http://en.wikipedia.org/wiki/Plausible_deniability)?

As a 501(c)(3) organization, The Calguns Foundation is a private entity and is wholly controlled by its Board of Directors, subject to statutory restrictions.

Calguns.net (and its owner, Calguns LLC) is also a private entity and is wholly controlled by its owner(s).

Neither is a membership organization.

MudCamper
03-29-2011, 2:38 PM
navyinrwanda, we are way way off topic.

bigcalidave
03-29-2011, 2:52 PM
No. Absolutely not.

CalGuns.net is this internet forum. It is not public. It is privately owned, by a single individual.

CalGuns Foundation (http://calgunsfoundation.org/about/faq/46-what-is-cgf.html) is a non-profit organization (formed by CalGuns.net users) created to educate the public and support and defend gun owners. It is funded entirely by donations, and the hard volunteer work of it's Board.


Calguns.net also does a huge amount of outreach and education, including the booths that so many of you visit at gun shows, shooting events, meets, etc. Our C3 group is actively involved in many programs and constantly expanding volunteer operations. Membership has doubled in the last year, as has the traffic to this site. Calguns.net is by far the largest group / organization of firearms owners in California and we can use that power for a lot of good!

Just thought that needed clarification :)

navyinrwanda
03-29-2011, 7:43 PM
navyinrwanda, we are way way off topic.

Not really.

Neither calguns.net nor The Calguns Foundation are membership organizations. There is no “we” here. That's why suggestions, requests or pleas (such as the OP's bid for a little focus on public relations) can be summarily ignored.

hoffmang
03-29-2011, 10:22 PM
Not really.

Neither calguns.net nor The Calguns Foundation are membership organizations. There is no “we” here. That's why suggestions, requests or pleas (such as the OP's bid for a little focus on public relations) can be summarily ignored.

On the Foundation side, at the peril of our donations. Calguns.net has no such concerns.

It is a very real distinction. We share one director though. I can tell you that he does not have more voice or vote than any other director. I can also tell you that CGN does a bunch of stuff that CGF knows nothing about.

-Gene

wash
03-30-2011, 9:41 AM
I'm sure it goes both ways but I hope you got that backward and CGF is doing a bunch of stuff that calguns.net knows nothing about.